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Brands from China’ ride waves of foreign trade

More Chinese vendors now sell their products globally through cross-border e-commerce platforms, and their number is on the rise, industry experts said.

The increase in such transactions is also playing a substantially vital role in stabilizing China’s foreign trade and economic growth amid the COVID-19 pandemic and complex external environment, they added.

Chinese earphone maker 1More is reaping handsome rewards by selling in overseas markets, including the United States, Europe, Japan, the Middle East, Australia and Singapore, via Amazon, the global e-commerce giant.

Lin Boqing, who created 1More in 2015, said Amazon offered the company helpful guidance with consumer demand analysis based on big data. It also provided professional training in operations and taught market expansion strategy.

“Sales of our earphones on Amazon account for about 35 percent of the company’s global sales. In 2020, sales via overseas e-commerce channels…

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