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HomeTravelMicrosoft announces Automotive Ads, Audience Network expansion, and 7 other updates

Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates

Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in. 

Automotive Ads

The new Automotive Ads are specific ad formats that are unique to the auto industry. The new ad format will display a photo of the vehicle for sale, the year, make, and model, condition, dealer website, price, and a short description. After a North American and Europe test, the ads will be rolled out to advertisers in the Asia Pacific and Latin American markets in the coming weeks.

Learn more about Automotive Ads and how to set them up here

Vertical-based ads

Vertical ads are created from dynamic feeds and appear in different formats depending on what the user is searching for. The ads use intent data and the user needs to create the ad. Microsoft AI uses the data feed to source the necessary information to display…

Read more…

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