Sunday, August 7, 2022
Google search engine
HomeMongolia NewsHow Unilever ships Walls ice cream to Maldives, St. Ives moisturiser to...

How Unilever ships Walls ice cream to Maldives, St. Ives moisturiser to Australia and Vaseline lip balm to Mongolia | News

A 400-person team at Unilever International helps the consumer goods giant identify white spaces for its brands in underserved markets, helps brands identify new niches (for example selling to over 500 million migrants and immigrants worldwide) and grow into new markets, all the while promoting products to businesses. Unilever’s basket of 400-odd products are sold in some 190 countries and markets worldwide, netting the FMCG behemoth revenues of nearly 53 billion euro ($53.6 billon) for 2021.

However, even a company of this scale can’t do it all, and a decade ago launched a business to try to cover various opportunities that may slip through the cracks. That business, Unilever International (UI), today operates in 40 countries and crossed a billion euros ($1 billion) in revenue. This ‘in-house challenger’ business of Unilever identifies these new growth avenues. 

While the company and its various brands have well-oiled businesses…

Read more…

RELATED ARTICLES
- Advertisment -
Google search engine

Latest Posts