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Korea looks towards wellness tourism

The Korea Tourism Organisation (KTO) is looking to the future. As the Covid-19 epidemic slows, it is looking at wellness tourism rather than simple sightseeing for attracting attention.

Since 2017, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organisation have been discovering and designating wellness tourism destinations in the country.  The new Yoon Suk-yeol administration included “promotion of wellness tourism” in its 110 national administrative tasks, and related industries are likely to get a boost.

Korea believes it has a solid foundation to develop wellness tourism, as it is already known for advanced medical services, and as a major medical tourism destination.

One idea under consideration is a package tour that includes hybrid medical services of western and oriental medicine, K-beauty and K-culture and a Hanok stay. Using K-wellness as another flagship product could attract tourists from around the…

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