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The rise of K-culture and changing consumer behaviour in Bangladesh

From their content being favoured on streaming platforms to Korean products arriving in the consumer market, the growing popularity of Korean culture is shaping consumer behaviour in Bangladesh 

09 June, 2022, 12:55 pm

Last modified: 09 June, 2022, 01:58 pm

Ratan Kumar Roy, Hamida Mosharraf Moniea. Photo: TBS Sketch

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Ratan Kumar Roy, Hamida Mosharraf Moniea. Photo: TBS Sketch

The popularisation of Korean culture across Asia has aided in the country’s globalisation efforts. It began in the West, and has since expanded across continents rapidly. Particularly, in Japan, China, Mongolia, Vietnam, Taiwan, Malaysia, Thailand, India and for a decade in Bangladesh, interest in Korean television dramas, music, and movies grew quickly. 

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