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HomeTourismTAT banks on short-haul markets for off-peak season

TAT banks on short-haul markets for off-peak season

Foreign tourists get their portrait taken at Cicada market in Hua Hin. (Photo: Varuth Hirunyatheb)

The Tourism Authority of Thailand (TAT) is gearing up for a plan to bring back tourists from short-haul markets, particularly India, Malaysia, Singapore and Australia, to build momentum for the off-peak season.

“This strategic push for short-haul markets aims to create a quick win, attracting both repeat and first-time visitors all year round,” said Thanet Phetsuwan, TAT deputy governor of marketing for Asia and South Pacific.

“We will focus on quality tourists from niche segments such as wellness, weddings and honeymoons, sport tourism and luxury.”

The agency plans to create more responsible tourism by partnering with destinations that share the same mindset, such as the northeastern…

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