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Travel firm’s pivot clinches new business

HANOI, Vietnam, 13 May 2022: After deciding to pivot from long-haul to Asian markets, Absolute Asia Travel, a Vietnamese and Mekong Region inbound tour operator, found cooperation in an unlikely place, handling the first Mongolian group of tourists to Vietnam since the pandemic.

Absolute Asia Travel was hit hard by the onset of Covid-19
and saw its traveller base, predominantly North Americans and Europeans,
disappear overnight with the closing of borders.

The first Mongolian tour series arrives in Vietnam as Covid-19 restrictions ease.

The pivot in marketing began by hiring Pear Anderson in 2020
as its sales representative for Southeast Asia a shift in strategy that has
started to pay off.

As Vietnam started to take steps to reopen earlier this
year, Absolute Asia Travel found themselves with an unexpected lead – a
Mongolian travel agency, Cruise Tour Mongolia. The tour operator handled the
ground arrangements for the first group of…

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