Vietnamese tour operator finds unlikely partner in Mongolian travel agency.
Hanoi, Vietnam – After deciding to pivot in strategy from focusing on the long-haul markets to Asia, Absolute Asia Travel, a Vietnamese tour operator specialising in inbound travel to Vietnam and the Greater Mekong Subregion, found cooperation in an unlikely place, handling the first Mongolian group of tourists to enter Vietnam since the pandemic.
Absolute Asia Travel was hit hard by the onset of COVID-19 and saw its traveller base, predominantly North Americans and Europeans, disappear overnight with the borders closing, with no indication as to when they might be permitted back.
Instead of letting the situation beat them, the tour operator considered which source markets could make a comeback first, leading them to partner with sales representative…
