Socially conscious K-pop fans are demanding more from South Korean entertainment companies. Can this lead to meaningful adoption of environmental policies in the industry?
People pass by an advertisement showing members of South Korean K-Pop group BTS promoting a local bank at a subway station in Seoul, South Korea, Friday, December 17, 2021.
Credit: AP Photo/Ahn Young-joon
In line with emerging trends in the global creative market, South Korean entertainment firms are making major investments in creating nonfungible tokens (NFTs) that certify ownership of digital files containing their products. The profit potential is obvious – fans are eager to own irreproducible content from their favorite artists, and individual NFTs have sold for up to $70,000. However, entertainment companies are facing…